Because there's no shame in airing Israel's diry laundry in public.

How Israel tries to clean up its image as a violator of Palestinian human rights through misleading LGBT, environmental and Jewish identity PR campaigns.

Pinkwashing Greenwashing Bluewashing
A project of Jewish Voice for Peace


This is the archive for November, 2011.

  • Introduction to Bluewashing

    The term ‘blue-washing’ has traditionally been used to criticize the relation of corporations to the United Nations through the unenforceable Global Compact that appears to confirm the corporations’ adherence to basic human right principles, but is in fact no more than window dressing for big business. At times, the term ‘blue-washing’ has been also used […]

  • Greenwashing Introduction

    Greenwashing is a term that is used to promote the perception that a company’s policies or products are environmentally friendly when the company is engaged in work that is actually destructive to the environment. A well-known example would be British Petroleum which re-branded itself with a shorter name, BP, which they said now meant “beyond […]

  • “Brand Israel” and Pinkwashing: Introduction

    Israel’s reputation has become increasingly unpopular around the world (in the 2010 EastWests’s global nation brands perception index, Israel was ranked 176 out of 200, behind Russia) largely because of its violations of International laws and human rights abuses. In 2006, the Israeli Ministry of Foreign Affairs launched a “Brand Israel” campaign in an increasingly […]

  • Groups Working to Counter Bluewashing

    Birthright Unplugged Birthright Unplugged offers opportunities for people to gain knowledge through first-hand experiences and to use that knowledge to make positive change in the world.  The organization began, in part, as a response to fully-funded, Jewish-only trips to Israel and as a rejection of the notion of a “birthright” for Jewish people to the […]

  • The Nation: The Romance of Birthright

    The Romance of Birthright Israel by Kiera Feldman, July 2011, The Nation The seekers are young, just beginning to face the disappointments of adulthood. Their journey is often marked by tears. They may weep while praying at the Western Wall, their heads pressed against the weathered stone, or at the Holocaust Museum, as they pass […]

  • KKl-JNF greenwashing display at Water Technology Exhibition

    Jerusalem Post posts KKL-JNF press release as news on November 22, 2011. Failure to mention massive inequality in access to water between Israelis and Palestinians. See Basic Needs v. Swimming Pools: Water Inequality and the Israeli-Palestinian Conflict (2003) and UN Human Rights Committee says Israel denying access to water (2010, with additional citations.) KKL-JNF at […]

  • VIDEO: JNF bulldozers destroy tent in Al-Arakib

    Uploaded by CoexistenceForum on Feb 13, 2011 Al Arakib is an unrecognised Bedouin village in the southern desert region of Israel which has been demolished a total of 16 times between July 27, 2010 and February 10, 2011. The Israeli government is intent on permanently clearing away the village of 300 people who are mostly women and children […]

  • Belfast Telegraph: Israel’s bulldozers vs the Bedouin Arabs

    Nov 4, 2011 As Jewish settlers move into the desert to make it ‘bloom’, an ancient way of life is under threat. In Alsra, Catrina Stewart speaks to Arab families on the fault line Read more:

  • The Forward: Jewish National Fund and Al-Arakib Destruction

    February 9, 2011 A JNF Drive To Make the Desert Bloom Means Destruction for a Bedouin Village Israeli Bulldozers Have Demolished the Homes in Al-Arakib 14 Times, But Residents Keep Returning GETTY IMAGES Rebuilding: Members of the Al-Turi family from the village of Al-Arakib rebuild a makeshift home in December after it was demolished for […]