Because there's no shame in airing Israel's diry laundry in public.

How Israel tries to clean up its image as a violator of Palestinian human rights through misleading LGBT, environmental and Jewish identity PR campaigns.

Pinkwashing Greenwashing Bluewashing
A project of Jewish Voice for Peace

Blue Star PR Greenwashing Posters

Blue Star PR is serves as a kind of advertising agency for Brand Israel efforts, especially in the United States. Try decoding their series of Greenwashing posters for use on campuses.