Because there's no shame in airing Israel's diry laundry in public.

How Israel tries to clean up its image as a violator of Palestinian human rights through misleading LGBT, environmental and Jewish identity PR campaigns.

Pinkwashing Greenwashing Bluewashing
A project of Jewish Voice for Peace


This is the archive for BlueWashing.

  • Introduction to Bluewashing

    The term ‘blue-washing’ has traditionally been used to criticize the relation of corporations to the United Nations through the unenforceable Global Compact that appears to confirm the corporations’ adherence to basic human right principles, but is in fact no more than window dressing for big business. At times, the term ‘blue-washing’ has been also used […]

  • Groups Working to Counter Bluewashing

    Birthright Unplugged Birthright Unplugged offers opportunities for people to gain knowledge through first-hand experiences and to use that knowledge to make positive change in the world.  The organization began, in part, as a response to fully-funded, Jewish-only trips to Israel and as a rejection of the notion of a “birthright” for Jewish people to the […]

  • The Nation: The Romance of Birthright

    The Romance of Birthright Israel by Kiera Feldman, July 2011, The Nation The seekers are young, just beginning to face the disappointments of adulthood. Their journey is often marked by tears. They may weep while praying at the Western Wall, their heads pressed against the weathered stone, or at the Holocaust Museum, as they pass […]