Because there's no shame in airing Israel's diry laundry in public.

How Israel tries to clean up its image as a violator of Palestinian human rights through misleading LGBT, environmental and Jewish identity PR campaigns.

Pinkwashing Greenwashing Bluewashing
A project of Jewish Voice for Peace


This is the archive for PinkWashing.

  • The right side of history

    I’m so grateful for the way you stood up to defend the victory we had here two weeks ago, when the Seattle LGBT Commission cancelled a tour stop sponsored by the Israeli Consulate and extremist right wing group StandWithUs. (For a reminder of what happened, check out JVP-Seattle leader Wendy Elisheva Somerson’s account!) That victory opened […]

  • Queers Say No Pinkwashing in the Pacific Northwest

    By Wendy Elisheva Somerson My friend Selma and I were gripping each other’s hands tightly last Thursday night, March 15th, as Seattle’s LGBT (Lesbian, Gay, Bisexual, and Transgender) Commission voted on whether to cancel an Israelipinkwashing event that was scheduled to happen the next day at Seattle City Hall. We had both spoken in favor of […]

  • Stop the silencing at the NYC LGBT Center: Occupy the Center March 3rd!

    The NYC LGBT Center has imposed a ban on Palestine solidarity activists from meeting at the Center and has instituted a “moratorium” on any discussion on the Israeli occupation. This Saturday, March 3, NYC Queers Against Israeli Apartheid will “occupy the Center” in symbolic protest. Stand in solidarity with them. Help us send 1,000 letters by Saturday March 3. For additional background, click […]

  • “Brand Israel” and Pinkwashing: Introduction

    Israel’s reputation has become increasingly unpopular around the world (in the 2010 EastWests’s global nation brands perception index, Israel was ranked 176 out of 200, behind Russia) largely because of its violations of International laws and human rights abuses. In 2006, the Israeli Ministry of Foreign Affairs launched a “Brand Israel” campaign in an increasingly […]

  • Assi Azar on Israeli-government sponsored Pinkwashing tour

    Azar’s tour is the centerpiece of the  Out in Israel Month presented by the Consulate General of Israel in Boston and co-sponsored by the American Jewish Committee, a group which regularly opposes the Palestinian quest for self-determination; the Boston LGBT Film Festival; Combined Jewish Philanthropies, The David Project (read about efforts to limit funding to […]

  • Pinkwashing Examples

    By emphasizing the thriving gay community in cities such as Tel Aviv in order to portray Israel as an oasis of gay freedom and democracy in the Middle East, Israel advocacy groups use racist language and imagery to suggest that Israel is surrounded by “backwards” homophobic, uncivilized Arabs, including Palestinians. Blaming “fundamentalist Islamic beliefs,” groups […]